Buzz Marketing for Technology

JUNE 27, 2008

A practical guide to improving productivity and collaboration in your organization. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city. Google Sites. governance. government.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

That’s the power of personalization: It not only gets a first-time visitor to click on a home page and navigate through product pages to the final “buy now” purchase moment, but it also gets returning visitors to come back repeatedly for multiple purchases. Show and tell customers why you’re better and right for them.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

MARCH 13, 2014

To get there, the modern brands of today must, and I repeat must, push beyond the basic forms of personalization – think product recommendations or ads that chase you around on the Web. The urgency to identify high-value customers online is being fueled by a number of factors.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

You’ll also find that despite all the hype, the bar has been set low; most of these same marketers are hoping for nothing more than a few product recommendations or more effective targeting. So, for example, retarget repeat visitors based on the last product they searched for during their last visit.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

JUNE 27, 2008

It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Mobility raises productivity. Read Forresters advice for deploying an enterprise mobile solution.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

product management (6). Forrester Information To KM. Categories. blogging (16). books (10). business systems analysis (4). career (4). collaboration (8). communications (2). conferences (6). content management (8). customer experience (2). design (2). enterprise 2.0 (22). expert locator (3). human resources (3). informal learning (16).

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They offer 2 products: Heartbeat and MAP. They are the “Leaders in Social Intelligence&# – according to Forrester. They have “automated sentiment” based on relevancy.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100