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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. 100 facts, figures, predictions and statistics surrounding the global cybercrime landscape.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Experts outline key content marketing trends for 2014 by The Guardian. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Tune and refine the buying process.

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25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021)

Porch Group Media

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Forrester ). Forrester ).

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Video Marketing Statistics.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

The fundamental process of SEO remains the same for both B2B and B2C sites. White papers. Produce evergreen content that doesn’t get outdated with trends or events. Back the claims you make in your content with linked-to statistics and data. Analyst reports. Research reports. Educational content. How-to guides.

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5 Ways to Improve Customer Relationships Quickly

Zoominfo

Consider these statistics: More than six in 10 US consumers say self-service tools are their go-to channel for simple inquiries ( source ). Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ).