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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. ” B2B Marketing Research and Statistics. hours to 6.3 hours.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 link] 4 days 7 hours ago @todd_metcalfe thanks.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Statistics. Jennifer Mattern rips the statistical methodology behind this reporting to shreds and reminds us all of why it’s important to be skeptical of social media statistics that don’t sound quite right. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. Twitter Statistics. SEO Statistics.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Experts outline key content marketing trends for 2014 by The Guardian. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin?

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). American Email Trends and Benchmarks , Feb 2013 and  Q2 2013 N.

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). American Email Trends and Benchmarks , Feb 2013 and  Q2 2013 N.

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. The B2B Buyer is in Control.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

5 Myths of Social Media Marketing

Marketing Action

2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Other telling statistics? Have you tied your social media efforts to a positive ROI? Myth #1: Social Media is Only for B2C Companies. adult.

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) Posted in Agency Side, Marcom for B2B, Statistics/Factoids/Trends, Twitter Tagged: agency, B2B, client, Facebook, marcom, marketing, research, social media, social network, Twitter.

Why People Buy Things Online [Data]

Hubspot

Allowing buyers to control the number of options available for consideration, provide feedback during all stages of the buying process, and see how other customers have used your product can all help mitigate their distrust of larger institutions. 2) “ It’s All About the Images ”. This trend comes from a survey of 33,546 U.S. Key Findings. Takeaway. Key Findings. Takeaway. Takeaway.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Social Media Trends. Six Social Media Trends for 2011 by Harvard Business Review. Adoption soared. 85% of Inc. Mistakes were made. Magazine.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). American Email Trends and Benchmarks , Feb 2013 and  Q2 2013 N.

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If You Dream About Going Rogue, Do It!

LEADership

The Marketing team reports in daily to Sam with statistics on how many new Likes they got on Facebook for their top-selling products, how many new inquiries (not necessarily leads) were generated through the website asking for free demos, and other quantitative performance indicators like that. He also knows that the B2B buyer is increasingly trending towards going rogue. Not quite.

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

Extraneous variables.   In many cases, factors outside Marketing’s control can significantly impact program results – from macro-economic trends, to the weather, to the quality of the sales reps.  If revenues increased because the economy improved, can marketers claim their programs delivered better ROI? For more on testing statistics, see Marketo’s The Ultimate Guide to Test Statistics.

Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content

Marketing Action

The idea for the post sprang from the fact that we all see statistics every day – and some of us quote them on a regular basis – and yet, some of the data we’re citing is a bit behind the times. The popularity of this post prompted us to release a Fast Facts data sheet with all the latest marketing automation statistics compiled for your reference. Forrester Research, Inc.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Best of B2B Marketing.

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7 Essentials of Your B2B Customer Self-Service Strategy

LEADership

supported by statistical evidence of this trend. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Test your systems and processes, online, offline and on mobile channels, to ensure that whatever your customers need to do in order to use your self-service tools, it is simple, straight-forward and quick. Simplify and speed up.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. Blogs. via Beth Harte).

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help).

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. And it’s even better when a bunch of statistics are aggregated for us in one place! The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter. The Ultimate List: 100+ Facebook Statistics [Infographics] , June 24, 2010. June 2010.