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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Then you’re done!

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Search Engine PPC. Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content.

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The Best Marketing Conferences of 2020

Marketing Insider Group

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels.

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5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Directive Agency

Subscribe to YouTube! If you’re looking to understand what product or service is out there and what the need is, type in your primary keyword — for example, type in, “ SEO ,” or, “ PPC ,” for us — or for you, maybe it’s “ cloud security.” Don’t miss a video! We got you.

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Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel. Very solid!”

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). Optinmonster).

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Use a mix of logical reasoning, emotional appeal, success stories, and facts from clinical studies to build a compelling case. #6 Some of the main digital pharma marketing channels to leverage include: Social media: Build a social media strategy across platforms like LinkedIn, Twitter, and YouTube. Find out more.