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3 Lean PR Strategies Every Business Can Practice

Convince & Convert

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Forrester Research recently found that buyers will independently find three pieces of content about a company for every one piece that is put out by its sales or marketing departments.

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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. However, the quickly expanding net also provides challenges.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication. Native Newsletters. Content Distribution. Content Broadcasting.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g., For marketers, the news is good overall.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). John & Partners , a full-service advertising and public relations firm, based in Jacksonville. “We recognized the need to step up our game,&# says Lisa.