Marketing Insider Group

JANUARY 29, 2013

What marketing metrics do you use to run your business? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is the data scientists and the marketing nerds. It is the data scientists and the marketing nerds.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Martech Advisor

NOVEMBER 25, 2019

We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers. CMOs are investing billions in digital marketing in attempt to achieve these ends. We’re unsure of our marketing efficacy and our return on marketing investment (ROMI).

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. The research was conducted by Research In Action GmbH & evaluated the Account-Based Marketing vendor metrics for the participants, before assigning them the ranks.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. With ABM, marketers can manage who will see their marketing content.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. in the year 2016, when it began, to a figure of $7.76

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 22, 2019

Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. For example, the marketers focusing on organic traffic are bound to have the obvious question on their minds: How many blog posts per week for ranking?

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90