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The Most Important Marketing Metrics

Marketing Insider Group

What marketing metrics do you use to run your business? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is the data scientists and the marketing nerds. It is the data scientists and the marketing nerds.

ROMI 100
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How B2B Brands can benefit from Programmatic Marketing

Valasys

In contrast to the traditional methods of digital advertising , this advertising technic utilizes data insights & algorithms to serve ads to the right users, at the right time & the right place. Furthermore, according to AdWek BrandShare, 63% of B2b marketers plan to increase their expenses on the programmatic ads.

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Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%.