Measuring Customer Experience for B2B Marketers
Oktopost
JANUARY 12, 2021
A successful B2B customer experience needs to be memorable, engaging, personalized, creative-media-inclusive, and customer-focused. 90% of marketers still find difficulty with streamlining more than three channels at a time. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple).
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