Content Intelligence Is Crucial For Keeping Up With B2B Buyer Demands
PathFactory
MAY 31, 2021
As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. She observed that most B2B marketers are still focused on activity and output metrics, like content volume and budget, number of page views and leads generated from a specific content asset. “It’s
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