Madison Logic

MARCH 31, 2021

According to the 2020 Forrester Research Metrics Study, the two most commonly used metrics used by B2B marketing leads are marketing-sourced revenue and marketing-sourced pipeline. The intrinsic value of revenue influence and marketing ROI.

Top of Funnel 52

Top of Funnel ROI Multi-Channel Sales Cycle 52

Industrial Marketing Today

FEBRUARY 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

PathFactory

MAY 10, 2022

Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. Streamline and standardize lead gen efforts. One of the biggest blockers to a company’s success is a lack of alignment between teams.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Unbounce

MAY 8, 2019

A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. Try out different headlines or copy, swap out the hero image, tweak the offer, strip down lead gen forms, and more. Why Landing Page Services Are Your Next Win.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Hubspot

MAY 25, 2015

Now that we've gone over the basics of lead generation, we can get down to the dirty details. Here are five simple ways to optimize your site for lead generation. 1) Figure out your current state of lead gen. 2) Optimize each step of the lead gen process. A 27% increase in lead generation.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Directive Agency

JUNE 7, 2018

This is why Forrester has a full business model. I constantly see sales reps going into pitches with poorly designed decks, no real case studies that are designed properly, nothing’s in the proper medium, and everything’s from 10 years ago or 5 years ago. This is why Gardner has a full business model.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020.

Paid Content 139

Paid Content Social Media Lead Generation Campaigns 139

KoMarketing Associates

JANUARY 18, 2018

55% Use Lead Gen/Nurturing to Measure Content Marketing Success. and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. The Monetate study also found that nearly 70 percent of markets with a documented plan claim to have exceeded revenue expectations.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Online Marketing Institute

JANUARY 25, 2010

One, without fail, there is case study after case study available pointing to the ROI of marketing automation — when implemented in parallel with change management. That ROI is evidenced in terms of increased quality of leads and increased close rates.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. . #3 According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Rev

SEPTEMBER 19, 2018

In a study of 480 marketing managers, “… the more empathetic the marketers felt they were towards the customer, the worse they did. There was a study published in the Journal of Marketing , by the American Marketing Association,” Brian explained. That’s why I’ve spent a lot of time studying how to apply this skill.

Work Management 114

Work Management Trust Marketing Class B2B Sales 114

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

nDash

NOVEMBER 10, 2020

That means crafting powerful case studies and leveraging quantitative data bout product benefits. If you want them to give the final sign off, you’ll need case studies that revolve around ROI. Case Studies. Cybereason isn’t putting this report out as a lead-gen asset—the way most first-party research is distributed.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. The problem is that, despite the clear benefits, Forrester research reports that only 8% of companies believe they have strong alignment between these departments. Only 0.75%?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

SnapApp

AUGUST 1, 2017

Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. Picking up where demand gen leaves off, lead gen delivers consistently relevant messaging to identified prospects. What is demand generation? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

The types of photos women post most frequently are described in the study as “affectionate,&# such as pictures of family gatherings or friends hanging out and having a good time. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Standard

OCTOBER 2, 2020

Tying your content to revenue and lead gen is critical to success.” ” — Duane Forrester “SEO is like a resume, you polish it so you have your best foot forward.” Whoever makes the first kind gesture, as studies show, tends to gain the most.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. And a number of other benefits: . Source ). . Those numbers tell a pretty compelling story.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . Measuring Lead Gen Success.

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. According to this marketing study , the highest performing teams are 2.3x This study revealed that the highest-performing marketing teams were 9.7x Some of us will cough up $500 for highly respected research studies.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62