Content4Demand

APRIL 9, 2021

This includes improving filtration capabilities to prevent unqualified leads from slipping through the cracks, as well as identifying intent signals and refining insights into the likelihood of lead action. Interest, which leads to intent signaling and identifies if a company’s in-market and looking for new solutions.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. Learn more: Benefits of Content Personalization for B2B Marketers.

Planning 58

Planning Studies B2B Marketing Trends 58

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You can identify those using technographic + Buyer Intent data. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You can identify those using technographic + Buyer Intent data. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. What is Dark Funnel Data? We’re inclined to think of our steps as anonymous. Let’s start unpacking those questions. Device IDs.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Valasys

MARCH 30, 2020

Read more on Top 5 Ways to Supercharge ABM with Intent Data. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. The above statistics clearly reflect how ABM maturity and B2B Sales are Intertwined. The best ABM-ers are those who make data-driven decisions. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? With intent data, you do.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. According to Forrester , experience-led companies have 1.6x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Full Circle Insights

JANUARY 31, 2023

Foundry’s 2022 ABM & Intent Benchmarking Study identifies ABM as the dominant marketing strategy in the B2B space, with a whopping 94% of marketers surveyed reporting that they have a formal ABM strategy in place. Learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Trends 52

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester). Audience goals and intent data.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Martech

APRIL 15, 2022

AI can also be used to keep track of intent data, which enables marketers to understand a customer’s actions. This is preferred over clicks and download statistics since it gives you a better idea of whether the customer is willing to buy. More efficient programmatic advertising. Why we care.

Marketing AI 118

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 118