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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Laura Ramos, Vice President, Principal Analyst at Forrester Research Technology and Insights: Webinar platforms that offer actionable insights are invaluable.

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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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The social media video statistics marketers need to know for 2022

Sprout Social

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here are his predictions and words of wisdom about the integration of content and intent data.

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24 Account-based Marketing statistics to know in 2023 | ABM 2023

Strategic-IC

24 Account-based Marketing statistics you need know in 2023. added one more) Account-based Marketing statistics to help your 2023 thinking. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). ABM, and the world around it, is ever-evolving.

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Key Differences Between MQL and HQL for B2B Lead Generation  

Only B2B

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Must Read: How to Generate More Qualified Leads with MQLs HQLs (Highly Qualified Leads): These leads exhibit a stronger buying intent and are closer to making a purchase.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

These statistics should not discount the lost businesses during COVID.). Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote.

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