Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

FEBRUARY 7, 2024

Delivering personalized experiences is paramount to customer engagement. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Privacy should not limit your scale, personalization, or impact.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Focusing on both ensures that your marketing team creates enough awareness to fulfill demand capture and position your company for long-term growth.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. It enables a real 360-degree view of the customer across first-, second- and third-party data.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Madison Logic

JUNE 28, 2023

The goal is to position your solution as the superior alternative to the competition, effectively convincing customers to switch. Include industry research from reputable analyst firms, technographic data, and customer feedback.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Zoominfo

SEPTEMBER 24, 2021

Intent data that tracks spikes in online interest in specific topics, which companies can use to find the most interested prospects or, conversely, customers at risk of dropping a product. Email sequences that remind prospects of upcoming meetings, deliver personalized content, or send documents to sign.

Demand 130

Demand Automation Work Management Marketing Management 130

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Madison Logic

AUGUST 26, 2020

That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Marketing Automation Is The Key.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Branding Brand Identity Work Management 52

NuSpark Consulting

FEBRUARY 5, 2017

Studies show that two-thirds of account-based marketers believe they have enough data – their problem is being able to draw usable insights from it. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Making it Personal.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Litmus

JUNE 1, 2021

Marketers across the globe want to remain in control of their brand’s messaging and positioning while being prepared for all potential roadblocks. With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Agile marketing does just that.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Sales teams collect and store a huge amount of customer data to train AI algorithms. The data can be taken from anywhere, such as online directories, databases, social media activities, and other public records.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Madison Logic

SEPTEMBER 21, 2023

Banner ads provide a visual and highly targeted way to deliver personalized messages and content to specific accounts. By doing so, you’re positioning your brand as a trusted advisor, fostering credibility, and building relationships with key stakeholders. Utilize multiple data sources to target the right accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Valasys

MARCH 30, 2020

Read more on Top 5 Ways to Supercharge ABM with Intent Data. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. Positive Implications of Persistent with Your ABM Endeavors extend far beyond Sales. The best ABM-ers are those who make data-driven decisions. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. Using Buyer Intent.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. Using Buyer Intent.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Business Brainz

JULY 11, 2021

Every one of us is aware that ABM is data and insight-driven, and not a finger in the air approach. Since ABM is all about highly targeted , personalized campaigns to win specific accounts, the need to have a robust foundation – insight is necessary. Let’s dive into how insight helps to fuel ABM programs: Personalization at scale.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1. Get a Demo 2.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

Valasys

APRIL 15, 2020

Employing effective lead nurturing strategies positively influences sales, as is evident in the following quote from Anthony Iannarino, President and Chief Sales Officer at SOLUTIONS Staffing : “Care enough to create value for your customers. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). According to Forrester , experience-led companies have 1.6x higher brand awareness, 1.5x higher employee satisfaction, and 1.9x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. We then reviewed this data to group clients from different industries together by their pain points.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

6sense

SEPTEMBER 14, 2021

According to a Forrester report , 62% of B2B buyers say they can now develop selection criteria or finalize a vendor list based solely on content that exists on the internet. To start, you’ll want to create that personal connection by referencing the gift and the research that Alyce brought back to you with the gift suggestions.

Sales Management 62

Sales Management Intent Data Intent Top of Funnel 62

Directive Agency

FEBRUARY 22, 2019

It involves collecting consumer data such as names, email addresses, phone numbers, and other firmographic data. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

JULY 26, 2023

ABM aims to build trust, increase relevance, and position your brand as a trusted partner that can solve a business problem. Forrester finds that most companies fail with their pilot campaigns by not indicating an end, making it difficult to assess its lessons and create a business case for full deployment.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. This data presents a greater potential for identifying and prioritizing high-quality and verified leads.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. This data can come from your own first-party data in your CRM. It can also be acquired through tools such as Intentive or Audience Explorer that show you what buyers are looking for when researching online. Naturally, marketing has a key role to play, too.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Madison Logic

AUGUST 15, 2023

The annual list represents a unique look at the most successful companies within the American economy’s most dynamic segment — independent small businesses. The company’s appearance on the Inc.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Multi-Channel 52

6sense

DECEMBER 10, 2021

It needed to shift its positioning from being “a nice to have” to “a must-have”. The need to modernize Aruba’s revtech stack and processes was clear, as was the ability to “deliver an intimate experience from the moment the customer encounters Aruba and through their own personalized lifecycle,” Gladys said. Catch the Wave. 6sense ads.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

DealSignal

MARCH 22, 2023

With lead enrichment, the data platform can provide those extra details your team needs to better score the lead—such as work experience, job title, persona fit, education, location, and more. These details will also aid you in other lead-generation strategies, like prioritizing sales outreach and personalizing nurture campaigns. #2

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52