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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Buyer intent is an underutilized resource for today’s marketers and sellers. Search players such as Google and Bing have long contended that marketers move from demographic-based approaches toward more purchase-intent-based programs because the latter provides a more immediate and relevant way to target your marketing.

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Destroying the 7 Myths of B2B Social Media

Convince & Convert

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. adults overall. Need more proof?

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

What''s So Awesome About the Google Display Network? According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. 2) What''s So Awesome About the Google Display Network (GDN)? Getting Started With Remarketing. About Ad Fatigue.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

LinkedIn generates more total conversions than Facebook and Twitter combined! trillion each year from competitors that don’t, according to Forrester. Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products. Forrester, 2017). Google, 2019).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. How are marketers planning to allocate budgets this year?