6sense

DECEMBER 9, 2021

Buyer intent is an underutilized resource for today’s marketers and sellers. Search players such as Google and Bing have long contended that marketers move from demographic-based approaches toward more purchase-intent-based programs because the latter provides a more immediate and relevant way to target your marketing.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

readwrite

JULY 19, 2010

Has your company spent seemingly countless hours tweeting on Twitter , networking on Facebook and writing the company blog? Maybe that last Facebook fan page contest saw fewer entries than you’d hoped for, or that last Twitter-only coupon had fewer redemptions than you’d expected, but perhaps that’s not all that matters.

Forrester 40

Forrester Social Media Social Marketing Media 40

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. adults overall. Need more proof?

Social Media 152

Social Media Media B2B Paid Search Agency 152

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I wasn’t talking to you.)

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

OCTOBER 9, 2014

According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. People visited your site for a reason, and past browsing history is among the strongest predictors of future purchasing intent. Increase repeat visitor rates and engagement.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Televerde

OCTOBER 30, 2019

LinkedIn generates more total conversions than Facebook and Twitter combined! trillion each year from competitors that don’t, according to Forrester. Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products. Forrester, 2017). (Statusbrew, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45