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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Then you’re done!

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place?

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

When people think of paid media, they often think of discovery-based channels like Google and other search engines. Search Engine PPC. Paid media on channels like Google, Bing, and other search engines allows businesses to connect with relevant audiences who are actively searching for answers to their questions and problems.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

What''s So Awesome About the Google Display Network? They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. 2) What''s So Awesome About the Google Display Network (GDN)? Getting Started With Remarketing. About Ad Fatigue.

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The Best Marketing Conferences of 2020

Marketing Insider Group

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization.

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Inbound Marketing Goes Global

Hubspot

With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east. I used Twitter as the basis for this post. Very solid!” ” “Dassault Systems - Facebook ads are cheap and effective in B2B.”

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

On average, Google receives more than 77,000 searches per second. About 90% of website pages acquire zero organic traffic from Google. Roughly 12% of search queries have a highlighted Snippet box in their Google search results. Approximately 49% of consumers say they use Google to discover new products. Sparktoro).

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