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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets. Google Quality Ratings Guideline (Version 5.0). Forrester’s New B2B Buyer.

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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. SEM skills are rarer still, if my anecdotal evidence is right.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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The Best Marketing Conferences of 2020

Marketing Insider Group

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals. Social Media Marketing World. SMX West & East.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Social, Google+ & Connections.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Ideally, do both.

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How to Prove Your Social Media Impact

Convince & Convert

Inspired by Jay Baer’s post , I want to share with you how you can prove the value of social media with well-known tools and a little creativity. (If Showing how social media drives conversions is critical to truly demonstrating its value and to win over skeptical executives (highlight to tweet).