ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Where is marketing technology (martech) going? A lot has been happening with marketing technology this past year, and it doesn’t all point in the same direction.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! But how do you figure out what your consumers want or need?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Only B2B

SEPTEMBER 18, 2023

Must Read: Sales Success Secrets: The Critical Role of Lead Generation and Appointment Setting Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Lead qualification is the process of evaluating potential customers and determining their readiness to make a purchase. What is Automated Lead Qualification?

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

ClickZ

NOVEMBER 28, 2019

30-second summary: Acoustic is the largest independent marketing cloud, offering marketers purpose-built solutions on an innovative open marketing platform. Acoustic’s AI-powered tools have helped the likes of PayPal, Rakuten and Big 5 to vastly improve their customer experience and engagement.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Only B2B

JUNE 19, 2023

The BANT Sales Process: The BANT sales process follows a systematic approach to assess and qualify leads ( Marketing qualified or Sales qualified ). A study by Gartner revealed that an average of 6.8 The need of the prospect is then assessed to understand their pain points and how your product or service can address them.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Gartner finds that only 17% of buying groups’ time is dedicated to meeting with potential providers.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

SugarCRM

MARCH 3, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Inbound Marketing Software Advertising Agencies 50

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards.

Account Based Marketing 84

Account Based Marketing ABM DemandBase Marketing Analytics Tools 84

SugarCRM

JANUARY 28, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Advertising Agencies 50

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” And that’s where a lot of marketers find themselves today,” he said.

Account Based Marketing 76

Account Based Marketing Buy Process Marketing Automation Services 76

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. hours per day spent on social media platforms.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

SugarCRM

FEBRUARY 18, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Nurture Marketing Sales CRM'

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SugarCRM

MAY 5, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Why Partner With SalesFUSION. one_half_last].

Marketing Automation Services 50

Marketing Automation Services Lead Generation Software Generation 50

SugarCRM

FEBRUARY 25, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SugarCRM

FEBRUARY 11, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Email Marketing Lead Nurture Nurture Marketing Website Tracking'

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SugarCRM

JANUARY 7, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SugarCRM

FEBRUARY 6, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Litmus

OCTOBER 1, 2018

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Any surprises?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Contently

MAY 23, 2017

In Gartner’s hype cycle , which ranks technologies based on how the market perceives them and how far away they are from mainstream adoption, machine learning is right at the tippy top. Speaking of getting left behind, Forrester does not pull punches when it comes to the impact AI can have.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent can be used as an ingredient in the determination of a Marketing-Qualified Account (MQA).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

SugarCRM

FEBRUARY 3, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SugarCRM

MARCH 5, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation 50

SugarCRM

MARCH 24, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Why Partner With SalesFUSION. one_half_last].

Lead Generation 50

Lead Generation Marketing Automation Services Tools Generation 50

SugarCRM

MARCH 11, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. The post Do You Need a Social Media Marketing Tool?

Social Media 50

Social Media Marketing Automation Services Advertising Agencies Social Marketing 50

SugarCRM

FEBRUARY 20, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SugarCRM

MARCH 5, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Work Management 50

Work Management Marketing Management Marketing Automation Services Marketing Automation 50

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Because, this year at the Marketing Nation Summit , we’re bringing 18+ influencer sessions to life.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

AUGUST 16, 2018

To keep up with changing expectations of today’s B2B buyers, savvy salespeople need new tools to add to their arsenal. Knowledge quizzes often take the place of very top of the funnel gated PDFs marketers use to get new names into their orbit to toss over to sales for cold calls. See the quiz in action ). Maturity Assessments.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59