Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking.

Social Media 100

Social Media Peer-to-peer Media PR 100

Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. An example of a good buyer persona is this commercial for Beats by Dre, featuring YouTube star Liza Koshy.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

Convince & Convert

OCTOBER 12, 2010

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Big Brands and Social Media: The Virtuous Circle. Your response should be simple.

Social Media 125

Social Media ROI Media Marketing Budget 125

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

MAY 26, 2010

YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign. Facebook Insights can help you here. How much did you spend on a Facebook ad and how did click-throughs and new sales and customers compare?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. At $100,000 a second, this is the outbound marketing game that really matters.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. At $100,000 a second, this is the outbound marketing game that really matters.

Social Media 28

Social Media Paid Search Agency Ads Media 28