Convince & Convert

OCTOBER 12, 2010

The ROI – while still imprecise – is at its core at least – numerical. How much of advertising ROI is art rather than science is a matter for debate, but there’s enough vaguely convincing science in play to reassure executives. Big Brands and Social Media: The Virtuous Circle.

Social Media 125

Social Media ROI Media Marketing Budget 125

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. While they’re both interesting reads and contain valid points, the idea that ROI and metrics are difficult to measure isn’t true.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

MAY 15, 2013

In addition, aspiring PR pros were taught to tailor the release to the few, not the many. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84