Convince & Convert

OCTOBER 12, 2010

CPC, eCPM, and CPS are your bread and butter. Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Your response should be simple.

Social Media 125

Social Media ROI Media Marketing Budget 125

Hubspot

MAY 15, 2013

In addition, aspiring PR pros were taught to tailor the release to the few, not the many. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84