Content Standard

MAY 12, 2021

The changes introduced by the pandemic—from a rise in online shopping to more flexible brand loyalty—are set to stick around, suggests McKinsey. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. percent higher than the last “regular” year on record.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

ERDM

JULY 24, 2017

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. The feedback drives decisions on all aspects of creative and design.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

The Marketing Blender

APRIL 11, 2023

When your brand messaging is consistent and effective, it can increase brand awareness, drive sales, and build customer loyalty. You can also conduct surveys or focus groups to gather more information about your target audience and actual customer’s needs and preferences.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Convert

MAY 31, 2022

At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. Of course, creativity isn’t formulaic. Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. Lorenzo Carerri. Andra Baragan. Emma Travis.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

ClearVoice

JANUARY 29, 2024

LEGO Ideas has several key elements: Users showcasing their creativity Online promotion to gain support for ideas Public voting to gauge user preferences LEGO integrating user-generated content (UGC) into its marketing and product development strategies No wonder LEGO is such a household name.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Martech

FEBRUARY 22, 2022

In fact, 84% of customers say they trust online reviews as much as personal recommendations, according to BrightLocal’s Local Consumer Review Survey. Some other examples of positive customer experience include: Intuitive website design. This includes listening to customer feedback and implementing changes. Create feedback loops.

Enterprise Management 142

Enterprise Management Digital Asset Management Work Management Marketing Management 142