Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. You can further define your target audience through a process called segmentation. Check out this post.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Adobe Experience Cloud Blog

MARCH 16, 2015

Use holistic, agile methodologies, software, and processes. No lead nurturing , and too much focus on the bottom-of-the-funnel. No lead nurturing , and too much focus on the bottom-of-the-funnel. A leaky funnel—they didn’t know what was succeeding or how. Crawl, walk, run.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Marketing Insider Group

AUGUST 19, 2020

Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. Try Non-Traditional Tactics.

Lead Generation 353

Lead Generation Generation Lead Scoring Lead Ranking 353

Adobe Experience Cloud Blog

JANUARY 22, 2009

The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. Take not using a formal process.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Hubspot

JANUARY 1, 2014

Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. (I''ll Case in point: 54% more leads are generated from inbound than outbound efforts.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

AUGUST 31, 2015

While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. They also leverage exclusivity by framing the promotion as a "private" sale. 12) Focus Pointe Global. Focus Pointe Global provides focus groups so regular businesses can get some meaty market research.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Increasingly, registration barriers lose more leads than they generate. White paper supporters need only be patient.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

JULY 31, 2020

Inbound marketing is an ongoing process as marketers meet buyers in whatever stage of the journey they're in. Different email campaigns will have different outcomes, requiring different tactics to get there. While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Martech

FEBRUARY 11, 2022

One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Click here to download!

Work Management 111

Work Management Personalization Marketing Management Marketing AI 111

Single Grain

AUGUST 7, 2019

A friend with our best interest at heart, for example, will almost always be able to offer a more persuasive endorsement than a marketer whose sole reason for convincing others to buy is that his or her livelihood depends on making this sale. But don’t take a stab in the dark and assume you understand the people you want to attract.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Online Marketing Institute

JUNE 22, 2009

But the excitement is tempered… Read more… Neil Stoneman | April 20th, 2009 | no comments How strong is your B2B positioning? Positioning is one of the essentials of B2B marketing but it’s very rare to see it done well. Your department. How will you defend your marketing plan?

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40