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Why understanding the history of marketing matters today

SmartBrief - Marketing

and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts.

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Why Your First Idea Might Be Your Worst Idea

Hubspot

This post originally appeared on HubSpot's Agency Post. The next test was given to participants from this previous experiment and a control group. To read more content like this, subscribe to Agency Post. There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas.

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5 Essential Tactics to Jumpstart Your Google+ Business Page

Hubspot

Start Discussions With Your Followers, Peers, and Influencers. Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. Think of this as an editorial calendar for your Google+ page. Add Your Blog Posts to Your Page.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

HubSpot ). But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. 35 Tips & Tricks for Getting the Most From Twitter.

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How to Rise Above Marketing Mediocrity, According to Ann Handley

Hubspot

She's also the world's first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers. Needless to say, I was thrilled when she agreed to speak with me about the current and future trends in marketing at the 2019 Conex in Toronto. Have Pathological Empathy For Your Consumer.

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Maximize Return During Tough Times Through Testing

Moz

Learn from your peers and competitors. But challenging times come for us all, and when they do, focus on these few areas first. Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. So what can we learn from this year as we move forward?

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The 5 Questions You Should Ask to Nail Your Product Messaging

Hubspot

Message testing can scale all the way from an individual conversation with a handful of different people in your target audience, to a large-scale research effort involving surveys , competitive analysis, and focus groups. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything.

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