Why understanding the history of marketing matters today
SmartBrief - Marketing
SEPTEMBER 25, 2023
and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts.
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