Webbiquity

FEBRUARY 17, 2022

Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Focus groups are there to help you.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

FEBRUARY 7, 2023

This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Next steps Now that you’ve created your data storytelling strategy, it’s time to implement it.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Actually, they made it quite difficult.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Webbiquity

APRIL 4, 2016

These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case. Once you’ve done a thorough keyword mapping exercise and created your groups, it’s time to take action. Act on Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support.

Social Media 100

Social Media Media Business Paid Search Agency 100