Webbiquity

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Guest post by Lauren Carlson.

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. Engage, Inc.

Burn Rate 198
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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. It offers a solid set of features including site search, multiple permission levels for different types of contributors, a form-builder, and built-in analytics. Solution Toolbox. Business Catalyst.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

The WordPress plugins directory lists more than 55,000 plugins, which add a huge array of features to the platform. Thrive Leads features A/B testing. Tools like SEMrush , SpyFu , and Authority Metrics add competitive keyword intelligence features to standard keyword suggestion and difficulty functions. SEO Rank Tracker Tools.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. 3) Close.io. Techno FAQ.