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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

They’ll be there to offer their expert opinion. Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. Look for guest blogging opportunities: Look for opportunities to submit original content that names your SME as the author in guest blogging.

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Content Marketing at Scale: Aligning 8 Critical Stakeholder Groups

Content Standard

Many brands eventually find they’ve got to contend with more content stakeholders than expected—each with their own goals, opinions, and agendas that can shape the overall program’s success. Internal SME support lets you tap into the authentic voices of leaders in a given topic.

SME 115
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How Parabol Reached 150K Monthly Visits With Content Journalism

Animalz blog

“They’re very opinionated with a highly attuned b t detector,” says Gareth. An essential feature of Parabol’s online meeting tool is running so-called retrospectives. It relies on and features many SME quotes but still ranks for the keyword “agile implementation.”

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4 Pro Tips for Creating Video Content that Resonates with your Audience

Vidyard

Your product features are certainly important, but developing a creative way to communicate the benefits they’ll offer your customers is key. If 3 million teenagers watch your video because it’s hilarious but you provide software for SME’s, those views may not be so valuable. Empathy is key.

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Easy Ways to Optimize the Adobe Connect Poll Pod

MeetingOne on Webinars

Few platforms offer the same number of features as Adobe Connect. Polls give participants a way to express their opinions and thoughts. Polls give participants a way to express their opinions and thoughts. Say you are a listening to an SME lecture. In particular, we love the Adobe Connect poll pod.

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How social listening can be a B2B content marketing goldmine

Martech

You can also gauge reactions to competitors’ content and view influencer opinions. Social media should influence your content LinkedIn and Reddit have become vibrant hubs for discussing professional opinions. Companies empowering employees on social media allow people to freely express honest opinions publicly.