Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. This lets them initiate transactions, send messages, and in some cases actually change product configurations such as setting telephone features. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Vidyard

FEBRUARY 6, 2014

Having video content that dives into a specific portion of your product offering means you can send out videos to prospects that show interest in a specific feature, and measure the resulting conversion. Record a web-cam pitch, demo, or thank-you from your sales team.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. This year’s event was bigger and better than ever.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

The ROI Guy

DECEMBER 23, 2010

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

Social Media 40

Social Media ROI Practices Media 40

Choozle

JANUARY 23, 2024

The event featured AI chatbots for diverse uses, from cars and bikes to smart TVs and personal devices. Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52