Brandpoint

FEBRUARY 22, 2024

Your media planning and creation strategies matter, so it’s important to avoid some big mistakes that could potentially turn off readers and damage your reputation. Unless you are working directly with a reporter who says these words are OK or are being featured as a guest writer for an op-ed piece, do not use these words.

Content 62

Content Opinions FAQ Statistics 62

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies? Why does Taco Tuesday need freeing?

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm!

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. Your points are good however.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 28, 2010

I'm betting the featured hot spots reciprocate the recommendation in turn. I'm betting the featured hot spots reciprocate the recommendation in turn. I can only guess who the featured business owners tell people to call when someone tells them they're looking for a taxi, but I bet it's Mike. & Go Canada!]

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

AUGUST 19, 2010

Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. Engaging people in their passions all helps make the business more meaningful. The brand relationship starts to look like a friendship and not a transaction. Awesome post!! clintonbon Love the example you put forth, great post!

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 14, 2010

Of course, *I* have an app for all that.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. I have to agree a bit with Dan that there are other levels of influence that come into play, and that just measuring social media influence doesn't give you the whole picture.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 7, 2010

[link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 15, 2010

RT @jdmartinezq: RT @tcreativo: En #SocialMedia hay que activar fans, no coleccionar nombres [link] #estrategia [link] Josh Lysne @JasonFalls @HK_Business @marketingfails @CarlThress Thanks for the kind words and RT of my post on Jay Baer's blog [link] [link] José Duarte RT @jdmartinezq: RT @tcreativo: En #SocialMedia hay que activar fans, no coleccionar (..)

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. What I can’t fathom is why those videos aren’t added to the Facebook page every time?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 23, 2010

I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. If you're running a corporate blog you want them to convert on a higher level than just returning (although that's decent to).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. You can play with the Social Technographics Ladder data right here: 5. What’s Your One Thing? What’s the soul of your brand. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MAY 26, 2010

[link] Social Media Filter RT @jaybaer 14 Things I Think I Think About Social Media [link] [link] Nat Finn blues RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Janet Stewart RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Karri Carlson "Nobody gives a shit about features and benefits."

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

JUNE 2, 2010

Diesel cam- take pics in store & post direct to FB [link] maryfletcherjones I would totally use a feature like this! TrafficColeman ‘Signing Off” [link] Prosperity RT @julieodonn: Do you 'like' how I look in these jeans? I think it's great!

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Another piece of advice I’d offer you is don’t get too caught up in budget.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 8, 2010

MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. By way of example, here’s a search for “Snapple&# on MySpace and Facebook. Then, of course they scaled up.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. No problem. Having ALL the tweets and Facebook messages on a single sheet is fascinating and satisfying.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. link] [link] Jonathan Ponce RT @jaybaer: Are You Taking Social Media Shortcuts? link] [link] Marecheau RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

MARCH 16, 2010

New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 15, 2010

It is a paid feature, you buy credits and can do emails one at a time selectively. "4 Detective Tricks to Find Your Customers in #SocialMedia" Vertriebstipps von @JayBaer [link] [link] Wendy Soucie A recent addition to the process of finding your connections is Socialfinder which is one of the business applications on Xeesm.com.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

B2B Marketing Zone Posts

AUGUST 3, 2010

Featured Sources. The following are the top items from featured sources based on social signals. Ben & Jerry’s Drops Email Marketing In Favor of Social Media , July 14, 2010. Media Plan (5). Best of B2B Marketing. July 1, 2010 to July 31, 2010. Other Active Topics. PointClear (4). Data Hygiene (4).

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 4, 2010

Almost invariably, the Chevy trucks have the sticker on the back featuring Calvin peeing on the Ford logo. It’s the customers that don’t care enough to even complain – or have forgotten you entirely – that are truly dangerous to your corporate well-being. And the Ford trucks have the pee on Chevy sticker.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently. That should be a very easy feature to add. I emailed him to set up an interview a few minutes later. The real-time Web is about seeing opportunity, and acting upon it.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

SEPTEMBER 20, 2010

[link] [link] Ricardo Bueno Are You Slow Enough to Succeed in Social Media? link] [link] Social Media Filter RT @NealSchaffer Insightful read from @JayBaer (featuring Malcolm Gladwell) R U Slow Enough to Succeed in Social Media? link] [link] Steven Chau RT @jaybaer: Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161