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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

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Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

LinkedIn is one of the popular social networks right now. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. Why Use LinkedIn for Account Based Marketing. Unique amongst all other social networks, LinkedIn is purely business-related.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. Our panel discussion featured Crystal King , Social Media Professor at HubSpot, and Michael Birky , Paid Media Director at SmartBug Media.

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HubSpot’s release brings quoting and payments improvements

Martech

Some of the most exciting updates from the past month (March to mid-April) include: Service Hub relaunch Customizable quote templates New features for HubSpot payments and invoices RevOps certification . Service Hub relaunch. Under the Service menu, Customer Portal. Service level agreements (SLAs). Why we care.

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Boost Your Lead Generation with Social Media (+13 Actionable Tips)

Mailmunch

What channels will fit your products or service? Are you going to utilize paid ads? When you have answered these questions, the first step is to optimize your social media profiles. . Optimize Your Profile. The first step is to make sure your social media profiles are optimized to collect leads organically.

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Employee Social Media Plan: Why Your Company Needs One Right Now

EveryoneSocial

The first step in any employee social media pla n is to see how your current employees are utilizing social media. You may think they are only using it as a way to decompress or socialize, but as data above suggests, many are using it as a way to better connect with the company. What platform is the most popular?

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8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

Hubspot

LinkedIn has 675 million monthly active users worldwide. Here’s an example of influencer marketing on Instagram featuring music artist Amine, where he’s advertising a collaboration with a basketball team. Here are some stats to consider: During the third quarter of 2020, Facebook reported almost 1.82 billion daily active users.