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Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

Consider the case of content juggernaut HubSpot. In the HubSpot: Inbound Marketing and Web 2.0 They both bought HubSpot but cared about different things. Well, it turns out that Marketer Mary had twice the lifetime value profit to HubSpot than Owner Ollie.

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how good a boss are you really?

The Effective Marketer

One of the more interesting features is the ability to search for salaries paid at a specific company. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License. United States License.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Marketing Content That Sells

The Effective Marketer

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 We have all been there.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. United States License. United States License.

Planning 100
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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.

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inbound marketing training for free

The Effective Marketer

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.