Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 10, 2010

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. JB : Will these tools ever truly benefit the small business? RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 25, 2010

A new product launch. Great for small businesses. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A write up on a blog. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. link] @jaybaer [link] Top

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

accelerate agency

FEBRUARY 27, 2023

With large enterprises expediting the digitalization of customer and supply-chain interactions and of their internal operations by three to four years , and a third of small business (up from 20%) increasing their annual spend to $1.2m on SaaS, you don’t want to miss out on your share of the business.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

With large enterprises expediting the digitalization of customer and supply-chain interactions and of their internal operations by three to four years , and a third of small business (up from 20%) increasing their annual spend to $1.2m on SaaS, you don’t want to miss out on your share of the business.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

BenchmarkONE

JANUARY 31, 2019

Starting a business may be the most important career and financial decision you ever make, and many people are succeeding at it. Small Business Administration Office of Advocacy , and about half of all businesses make it through the first five years or longer. Start telling world you’re in business.

Business 78

Business Work Management Ideal Customer Profiles Word of Mouth 78

Convince & Convert

MAY 26, 2010

The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. * Is social media the best means to broadcast a message? * Are people 'getting it'?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. link] Patrick Good stuff Jay. link] Patrick Good stuff Jay.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Because I find that's a typical question for the small biz looking to get started. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. link] Katie Van Domelen Thank you! I agree, each tool offers specific strengths and weaknesses.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Adobe Experience Cloud Blog

AUGUST 24, 2015

But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. and FAQs are good places to start. Local Small Business Association Meetings. Social Media.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

Valasys

DECEMBER 7, 2022

Businesses have been able to adapt to and prosper in the current challenging market conditions, thanks to affiliate marketing. It gives businesses a method to take advantage of fresh digital marketing opportunities and reach out to new clientele. Even now, word-of-mouth marketing is a powerful technique.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Budget 40

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Many businesses today are holding onto the hopes that this is all a fad, that this will all go away.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. link] [link] John Ricco Interesting read.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Referral Rock

OCTOBER 9, 2019

Just like a brand new store in town without a reputation is not likely to have many word-of-mouth reviews, a brand new site is not likely to have many referring domains, backlinks, etc. It’s entirely dependent on the competitive landscape, how differentiated your products are, and if your uniques selling points really stand out.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Ranking Lead Scoring 77

Convince & Convert

SEPTEMBER 1, 2010

I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] He asked me if people would really read this and respond. Well stated.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MARCH 18, 2010

For most small business owners, basic seo and search marketing strategies are still byond them – yet, given some basic concepts – see [link]. Today, I still believe we are in the Social Media “Honeymoon&# period. Think of it this way. – even a novice can go a long way.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. Humanize your business and turn clients into friends which in turn become advocates for your business. Case studies offer the perfect mix of both. link] Addoway.com Love the infograph Jay.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

MARCH 9, 2010

Where twitter might be good for designers, facebook is perhaps better for small businesses. If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 8, 2010

One of their clients is SunButter , a spreadable food product made entirely from sunflower seeds. SunButter could credibly answer those questions, and introduce their product in a helpful way. I work with small businesses and their first thoughts on listening is what are people saying about us.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Single Grain

JANUARY 29, 2020

You might have built an exceptional product, but if no one knows about it, all your efforts are in vain. However, you can publicize your business and capture the attention of your target audience by leveraging SaaS-specific SEO strategies. Apart from creating a great product, both these SaaS companies focus heavily on SEO.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

SEPTEMBER 22, 2023

A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. Work With Us What Is a Marketing Funnel?

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Make that, Section-8 housing for your small business. This is a marketing driven strategy.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Make that, Section-8 housing for your small business. This is a marketing driven strategy.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Single Grain

JUNE 26, 2023

These advertisements may be targeted at business-oriented audiences and could appear in business or franchise-specific publications, websites, trade shows, and other business-focused media outlets. This involves advertising the products or services the franchise offers to increase sales at individual franchise locations.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Convince & Convert

SEPTEMBER 2, 2010

Even in a recession, our economic productivity continues to climb. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Especially the small businesses. How is that possible? That’s why social media is so powerful.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Vidyard

JULY 9, 2020

It’s a promise you make to buyers and something that’s primarily communicated through word of mouth and discovered when people interact with your product. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Download Now.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. Think about that for a moment.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Vidyard

JULY 10, 2020

It’s a promise you make to buyers and something that’s primarily communicated through word of mouth and discovered when people interact with your product. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Convince & Convert

SEPTEMBER 20, 2010

[link] #news #socialmedia [link] Simon Blackley Use social media to build strong bonds with a small group of advocates, not weak links to large numbers, says @jaybaer [link] philsimonsystems Great post, Jay. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160