Paul Gillin

JANUARY 25, 2012

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. Tip #2: Make your offer shareable.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

OCTOBER 11, 2012

Here are 15 of my favorite tips. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. Polls are a basic tool you can use to solicit feedback. Please add your own as comments. Ask Questions. Think of the context, too.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Even though there are tools that make it possible to post the same message across multiple social networks simultaneously, I urge you not to use them in that manner. 3 Low-Cost, Low-Risk Tips For Getting Started With Social Media.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Whether it’s a coupon, shopping tip, reference source, comparison engine or something else, you’ll need to address the needs of this rapidly growing mobile audience. and Twitter. Why should you care?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

DECEMBER 9, 2011

My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. Ed Marx’s Social Network Success Tips. Use the tools yourself. The social network is spread through peer referrals without the benefit of a mandate from the IT organization.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50