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Marketing Craftmanship - Untitled Article

Marketing Craftmanship

Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story.

SME 100
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Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

Similarly, Twitter, the least lucrative channel for social media stars, is perhaps so, because of the high volume of tweets posted ( 500 million + per day ), therefore meaning your ad may get lost. She has 10 million followers, but are they the candle buying sort?”.

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Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

Content Standard

Calla started out using Facebook Live because of its easy functionality and potential to reach a large audience. Cala said the early tests are showing 300-400 percent greater conversion rate from Shopcast over Facebook Live, adding that this content has attracted visitors to stay on the shoe retailer’s website longer.

Tactics 108
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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue.

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If You Blog And No One Reads It Does It Really Matter?

Marketing Insider Group

These subject matter experts (SME) are an excellent reputation-building resources a brand. When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. And, every subhead needs to have keywords and variations in it.

SME 100
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What Is Clubhouse? An Intro to the Social Platform of the Moment

ClearVoice

It’s not the kind of thing that could potentially happen to a regular shmo since the early days of Twitter, and although there’s been little research to follow up on these conversations and find out how many deals actually went through, the allure is powerful. Most rooms in Clubhouse are open, so you can join at will.

SME 80
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How to Turn One Piece of Content into Multiple for SEO

Moz

If you're creating a breakdown of your product or service, you may want to start by interviewing a subject matter expert (SME) to gain real-life details on the product/service and the solutions it provides to your target audience. You need to understand what your audience searches for and how to ensure you’re in the mix of search results.

SEO 85