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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

Where do they spend their time online? It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform.

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Since these networks are highly ranked by search engines your personal page is likely to get a top position when people look up your name.

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all social networks? How does she spend her time? “At some level, you have to make it about the social and not about the media.”

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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

via NissanUSA Facebook. The management expertise is all centered within Nissan – people like Erich who run the overall strategy and make decisions. “Maybe the most interesting,” Erich says, “is that we don’t measure how many cars we sold in social.” ” Social Media Stat of the Week: Only 4.2%

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Are you a social media marketing hunter?

Biznology

Are they on social media? Are they on Facebook for real or are they really on LinkedIn ? Or, do they actually spend their time on a message board? Signs you may be a social media forager (chrisabraham.com). Signs you might be a social media marketing trapper (chrisabraham.com). Well, where does your prey live?

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Social Media, Pretend Friends, and the Lie of False Intimacy

Convince & Convert

Social media makes a big world smaller.&#. “Linkedin is for people you know, Facebook is for people you used to know, Twitter is for people you want to know.&#. I consider these people (and many, many others) to be friends, and I’m thankful that social media has brought them into my life.