Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? If there’s a gap between this and letting a computer just manage the whole relationship without any human involvement, it’s almost too small to worry about.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JANUARY 25, 2012

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Say you’re selling a product related to, oh, circuit boards. A beta version of Nimble was released early last year.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

MAY 27, 2009

This makes it harder for salespeople to understand prospects and build relationships with them. Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2019

Stride doesn’t have its own identity matching processes, although users can map relationships between personal identifiers in different systems and the system will store links between identifiers when it finds them. Segments can be shared with external systems, including Facebook, Google, and Twitter advertising products.

Ideal Customer Profiles 120

Ideal Customer Profiles Generation Ad Frequency Segmentation 120

Customer Experience Matrix

JANUARY 3, 2013

This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”. They will be soon applied to select offers for Web personalization. These are currently used within the data management functions and matching algorithms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

APRIL 17, 2013

The sales people also see explanations of why each person was chosen, what they should be offered, and recommended talking points. The system’s semantic engine reads structured texts such as management biographies and press releases, extracting entities and relationships but not trying to understand more subtle meanings such as sentiment.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120