6 social media marketers on the future of social messaging
Sprout Social
MAY 24, 2022
When you can interact with a brand via apps like Twitter, you feel like they are a real person and that you have a real relationship. Human agents add a touch of personalization that consumers crave (and they want this connection to happen sooner rather than later). Consumers can now purchase clothes on Instagram, Facebook and TikTok.
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