6 social media marketers on the future of social messaging
Sprout Social
MAY 24, 2022
Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. When you can interact with a brand via apps like Twitter, you feel like they are a real person and that you have a real relationship. It just builds so much trust and casual familiarity.
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