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Content Marketing Results: Landing Pages Rule

Writing on the Web

I’m repeating myself because it’s so crucial to your online marketing efforts. Oh, and I also want to show off my new diagramming tool… Smart Draw. Share this on Facebook. Add this to Ning. To take one specific action. I know I’ve blogged about this a lot lately. Share this on del.icio.us.

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Your Business and the Web: Getting Better?

Writing on the Web

Are all these changes on the Web, new tools, making your business better? What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. Share this on Facebook. Add this to Ning. Good, bad, great? More work, more results, neither?

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Online Content Marketing Results: Poll Says 50% Dissatisfied

Writing on the Web

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

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Technology for Small Business

Buzz Marketing for Technology

So he turned to LinkedIn, an online social-networking service that ? unlike the popular consumer-oriented service Facebook ? For recruiting hourly workers and tradespeople, he says, Mindfield prefers Facebook. Because of its popularity, more business people are signing up, and some employers use it as a recruiting tool.

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Content Marketing Ideas: Rethinking Blogging

Writing on the Web

A blog is still “The best darn content marketing tool on the planet!&# Share this on Facebook. Add this to Ning. 3 Biggest Challenges for Online Content Marketing? Why Use Twitter, Facebook & LinkedIn for Content Marketing? But it’s not about “the blog…&#.

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Blog Content: Are you personal… or all business?

Writing on the Web

I suppose I could, especially if there were a tie-in to my business or more importantly, if these stories could benefit you the readers in your efforts to master online content marketing through better blogging and time-saving tools. Share this on Facebook. Add this to Ning. Share this on del.icio.us.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

Social proof is a very strong persuasive tool and practically every sales page I’ve seen on the Web uses testimonials. Share this on Facebook. Add this to Ning. Use Client Comments in Your Content Marketing. But there are good ones and mediocre ones, and … well, phony ones. Share this on del.icio.us.

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