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Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools

Top Rank Marketing

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

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4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. Take advantage of intent signals. Without using predictive data to identify intent signals, it can be difficult for B2B brands to personalize or target leads. Post more blog content.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data gives you context.

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The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.