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8 Ways to Solve Prospects' Problems Through Your Marketing

Hubspot

AmeriFirst Home Mortgage helps home buyers find the right mortgage for them. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Not yet, anyway.

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . Lead Generation. A recent study found 74.6%

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Expert Answers to 10 Tough SEO Questions

Webbiquity

Conduct a competitive backlink analysis: identify strategies of the highest-rated sites for your key target keywords. So, here are three strategies: Write helpful blog posts on a regular basis that point to your tool. And it helps others in need. Be active on social media, especially Facebook and Instagram.

SEO 210
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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Consider the following Pros & Cons of each (in relation to generating high-quality leads): Pros PPC: One of the primary benefits of PPC is control, with all of the following advantages: Ad Text – Ad copy (tested and tweaked quickly) that can help prevent curious clickers and pre-qualify visits.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

Here are 12 New Year's resolutions that will help you to really amp up your marketing. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. A successfully optimized search campaign can help your business generate more leads and get found by potential customers.

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Are SEO Ultimate Guides Dead? Yes & No. Here’s Why

seo.co

When it comes to creating long-form evergreen content that yields rich benefits, the “ultimate guide” post has long been one of the go-to options for content marketers and SEO experts. This makes it the ideal option if you’re trying to rank for a competitive keyword that falls into a broad topic category. Content repurposing.

SEO 124
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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

In our brand new report, we set out to highlight tactics that could help your brand thrive. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post.