Marketing Craftmanship

MARCH 8, 2018

Social media postings on LinkedIn, Twitter and Facebook referencing the publicity; A permanent “As seen in (name of media source)” banner on the home page of the client’s website; Surgical removal of the client’s quote from the story, coupled with the publication’s logo, hung like a hunting trophy in the client website’s News section.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

MAY 23, 2011

And the McDonald’s clown is namesake of a charitable organization that helps kids who have cancer. Perhaps they should have hired the PR guy who handles the Facebook account at Burson-Marsteller. This was a historic triple-stupid play deserving of special recognition from the Public Relations Society of America.

Public Relations 100

Public Relations PR Intent Organic Leads 100

Marketing Craftmanship

APRIL 19, 2012

These brand implications are less significant on Facebook, which is not generally viewed as a business channel.). In fact, we have recently added some additional suggestions regarding LinkedIn profiles, which you may find helpful. This company description is located on Page 3 of our Employee Handbook. Your Friendly CMO.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Marketing Craftmanship

NOVEMBER 5, 2012

As I sat in my dark, cold kitchen using limited laptop battery life, it annoyed me to see Facebook friends who had not been affected by the hurricane conduct their usual online banter. Elmer was there simply to talk to people, to put their situation into perspective, to offer support and to provide helpful information if he could.

Cable 100

Cable Marketing Management Statistics Distribution 100

Marketing Craftmanship

FEBRUARY 13, 2015

Your website will generate investor interest by allowing visitors to draw their own conclusions about the firm and its potential to help them achieve their goals. Facebook is simply not an appropriate channel for hedge funds, and posting comments on independent blogs or online publications will not yield meaningful results.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

JANUARY 10, 2015

Your website will generate investor interest by allowing visitors to draw their own conclusions about the firm and its potential to help them achieve their goals. Facebook is not an appropriate channel for hedge funds, and posting comments on independent blogs or online publications will not yield meaningful results.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

DECEMBER 11, 2014

We live in a world where our knowledge, perceptions and culture are shaped by Google searches, Facebook posts and YouTube videos, and where technology and economic forces have created the perfect Petri dish for commercial agendas to overwhelm the volume and attention given to objective editorial interests.

Advertorials 100

Advertorials Pricing Price Brand Identity 100