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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

#sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing. sherpab2b09 [link].

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Building B2B Online Communities - Insights from the Online Community Unconference | Business.com's B2B Online Marketing Blog

Online Marketing Institute

This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her. Use Twitter and Facebook to direct traffic to specific landing pages Give B2B social media and community participants a clear call to action and take traffic to specific landing pages.

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9 social media lead generations to try in your next campaign

Sprout Social

Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020. Customer stories and testimonials can give you the social proof you need to acquire new leads.

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17 Silly Missed Lead Generation Opportunities

Hubspot

In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13. Only 12% of respondents said LinkedIn is ineffective, whereas 33% doubted Facebook — that’s 2% higher than Google Plus!

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. Picking up where demand gen leaves off, lead gen delivers consistently relevant messaging to identified prospects. What is demand generation? .

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?