Sprout Social

APRIL 6, 2021

Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020. Customer stories and testimonials can give you the social proof you need to acquire new leads.

Paid Content 138

Paid Content Social Media Lead Generation Campaigns 138

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

OCTOBER 2, 2020

.” — Peter Nivio Zarlenga “Never let ads write checks your website can’t cash.” ” — David Ogilvy “Nobody counts the number of ads you run; they just remember the impression you make.” ” — Bill Bernbach “Nobody reads ads. .”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

SnapApp

DECEMBER 14, 2016

Buyers are tuning out (or blocking completely) self-serving promotion and ads. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. The loudest one with the biggest reach and the lowest cost is Facebook advertising.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100