Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Magisto

SEPTEMBER 7, 2018

I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” 1) Generate Leads By Adding A Video To Your Landing Page. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 MILLION WORDS.

Top of Funnel 40

Top of Funnel Video Marketing Lead Ranking Lead Scoring 40

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

markempa

JANUARY 25, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. 10: How to Improve Lead Routing to Skyrocket Sales .

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

SugarCRM

MARCH 17, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Facebook Me appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal. Why Partner With SalesFUSION. one_half_last].

Facebook 50

Facebook Advertising Agencies Gartner Forrester 50

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Ranking 28

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Continue the conversation on our Facebook or Google+ pages.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Metadata

FEBRUARY 14, 2024

The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. Sales and Marketing teams work together to make decisions about budget, channels, and messaging—not just leads. You can’t do that if you’re solely focused on MQLs.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. Breaking Down Social Silos with Technology. Technology to the rescue!”

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Exo B2B

JUNE 18, 2019

Also note that LinkedIn is solidly in second place and not far from Facebook. Also note in the screen shot below that 92% of marketers say they use LinkedIn more than any other social platform and that 80% of their leads are generated by this same platform. Above, the maturity according to CMI and below, according to Forrester.

Social Media 53

Social Media Emarketing Forrester Media 53

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Perfect for: Driving lead management. Provides lead generation. Perfect for: a turbocharged lead capturing engine.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Nuvi

JUNE 2, 2021

Instagram has quickly become a go-to channel for brands when driving brand awareness and customer engagement, lead generation and, in some cases, direct to customer sales. Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration partners, including Google, Facebook, Salesforce, J.D.

API 52

API Paid Search Agency Marketing Management Forrester 52

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Key Considerations to Identify the Right Lead Generation Metrics.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

Data Cleaning/CRM Appending

MARCH 29, 2019

Any salesperson worth his metal knows the importance of prospecting leads and how to find them. Higher the quality of leads greater is the chance of their conversion. According to Hubspot , over 40% of the salespeople believe that prospecting leads is a tougher job than getting them converted into sales.

Allocation 52

Allocation Ideal Customer Profiles Opt-out Opt-in 52

LEADership

MARCH 31, 2015

The Marketing team reports in daily to Sam with statistics on how many new Likes they got on Facebook for their top-selling products, how many new inquiries (not necessarily leads) were generated through the website asking for free demos, and other quantitative performance indicators like that. There are studies to verify this.

Demand Generation 40

Demand Generation Lead Generation Forrester Budget Programs 40

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? I literally just had this question, being interviewed for a Forrester research report on social selling. For you, Brian, lead generation, B2B marketing, strategy, CRM. LinkedIn is all business.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Buzz Marketing for Technology

JULY 28, 2010

Share this on Facebook. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Stay tuned as I begin to launch this for next year.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Sprout Social

APRIL 6, 2021

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

PureB2B

MAY 30, 2022

Every sales rep knows the frustration of sorting through piles of prospective leads, and then still having to do all the work of actually attracting those leads and convincing them to buy. Well, imagine a universe where every lead is high-quality and you can start the sales process focused on the best fitting accounts with high value.

Account Based Marketing 62

Account Based Marketing ABM Planning Paid Search Agency 62

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. One way to increase your engagement is by leveraging user-generated content that’s been created and shared via social media by an unpaid contributor.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. One way to increase your engagement is by leveraging user-generated content that’s been created and shared via social media by an unpaid contributor.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Marketing Insider Group

JUNE 4, 2013

stated that previous year conferences had covered the classic challenges in B2B marketing such as lead generation and sales and marketing alignment. Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Share this on Facebook. Tags: Customer Customer Experience Customer Support Lead Generation Support.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% SmartInsights) Leading marketers are 1.6

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Valasys

APRIL 10, 2020

It helps in developing account-specific insights and in generating specific contacts for those accounts. The more you know about the people visiting your site (and the more you can take action on what you know), the more likely you are to convert them into qualified sales leads.”. Designing sales offers to get more appointments.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Martech Advisor

JANUARY 21, 2020

Forrester’s Predictions 2020 Guide describes the transformation in the Chief Marketing Officer job description as: “ in 2020, the top CMOs will be responsible for all that surrounds the customer. The CMO must have the expertise to lead such a geographically dispersed team working across different time zones.

CMO 54

CMO Planning Work Management Paid Search Agency 54

Convince & Convert

FEBRUARY 8, 2016

Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. Trying to craft ads, messages, and other content for consumers without involving them in the process leads to disastrous results. Forrester Research ). Techvalidate ).

Content Marketing 109

Content Marketing Marketing Budget Creation Business Lead Ranking 109

Markempa

JANUARY 25, 2018

To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on the B2B Lead Blog. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. Over 25% of marketing-generated leads get assigned to the wrong person. Did you catch that?

Lead Generation 75

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 75