LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). And Lenovo uses just only two of Adobe’s eight solutions. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 17, 2015

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). This was a common limitation among early B2B marketing automation products but many have removed it over the years.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. The official launch will be in November at the Salesforce.com Dreamforce conference.)

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Vidyard

SEPTEMBER 15, 2014

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. While this is exciting news for marketers, it should be taken with a hint of caution. First off, Facebook’s new features are somewhat limited.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. They provide three basic functions: - send messages via social media.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Many companies implementing marketing automation software let the technology drive strategy,” says Howard Sewell, Spear President. “We

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Wearing his trademark Louboutin sneakers — this custom-made pair featured blue clouds on white leather — Benioff wandered the aisles, pulling special guests out of the crowd (such as Prime Minister of Haiti and supermodel Petra Nemcova) like a magician pulling rabbits from a hat. Salesforce.com' ” Benioff asked the crowd.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Marketing Insider Group

MARCH 3, 2011

Visible pricing and a clear comparison of features is cited most often as the biggest B2B content gaps. Once great content is created, marketing needs to go that next step to make the content easy to find and access. So marketers need to find out what worked and why and then build that into the next round of content iterations.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Heinz Marketing

MAY 2, 2022

If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. You can ask questions of our guests today. Sales enablement?

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? However, just because a system has a feature doesn’t necessarily mean it will meet your requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

MAY 11, 2011

Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. The data features are especially impressive.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. See my original post for more details.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

OCTOBER 10, 2011

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Heinz Marketing

DECEMBER 16, 2019

Every week we are featuring some of the best and brightest minds in B2B sales and marketing. So today your personal network is a Gmail, and LinkedIn, and maybe Twitter and maybe Facebook, but ultimately it’s siloed off contacts and you don’t do a good job of manage it. He is the founder and CEO of Nimble.

Top of Funnel 43

Top of Funnel Marketing Automation Services Work Management Enterprise Management 43

ClickZ

JUNE 20, 2019

It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. Other tools may not provide these capabilities, but still provide simple, out-of-the-box solutions for your marketing strategy. Source: Campaigner.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Webbiquity

APRIL 27, 2017

Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Showcase reviews: AppStorm, Marketing Insider Group, StoreYa Blog. Showcase reviews: Marketing Insider Group, StoreYa Blog.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

MARCH 9, 2017

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Integrates with popular services like PayPal and Salesforce.com. Features include mobile opt-in codes, 1-click signup, and A/B testing.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Customer Experience Matrix

SEPTEMBER 27, 2014

For those of you who haven’t been paying close attention, a CDP is defined as a • marketer-controlled system that • supports external marketing execution based on • persistent, cross-channel customer data. BlueConic’s integration features are more extensive than its decision management.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

MLT Creative

MAY 26, 2010

This deep dive into marketing automation has been almost as fun as it has been informational. It can be easily integrated with all CRM and SFA systems, including Salesforce.com. It's the leading on-demand marketing automation solution for B2B marketers, and the first to be fully integrated with social networking.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? All Facebook has to do is roll out their own tab builder, and it’s curtains.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Directive Agency

MARCH 7, 2019

She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Michelle Killebrew. Mari Smith.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

JUNE 29, 2012

This episode features Evan Hamilton of UserVoice. Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Eric and Jim’s Thoughts of the Week. Eric : Yeah.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. 3) Close.io. Techno FAQ.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 345. ” — RazorSocial (Tips).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. Could Facebook become a Lead Nurturing platform? But Facebook? How Marketers are Using Social Media for Business: New Report , April 27, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40