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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

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Grow Your Subscriber List with QR Codes & Signup Forms

Vision6

So we want to show you how to incorporate QR codes into your email marketing strategy and 3 benefits of linking your email forms. If you’re wanting to grow your email marketing list, then using your email marketing software to create forms is an easy way to safe-keep all your contact data on the one platform.

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40 Famous Brands Using Popups And Why You Should Too

Optinmonster

And while adblockers have certainly become more popular over the last few years, popups are still an excellent marketing technique. If Amazon thinks a marketing strategy works, then it probably works. Are you thinking about adding popups to your site, but not sure whether it will really work? Let’s think about that last one.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 Advertisers are able to reach users while they’re viewing their friends’ Stories, watching videos on the platform, and even when they’re scrolling through their messages. 2) Mobile Ad Formatting Gets an Update.

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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

By looking at your customer journey holistically, you can craft a seamless experience where every touchpoint and conversation flows into the next without creating additional work for your marketing and sales teams. Omnichannel customer experience is a marketing and selling model designed for the digital age.

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Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Google Search Ads are the purest form of PPC advertising. The Quality Score helps you figure out how valuable your ad is in Google’s eyes. Thanks to the high ad prices, and the fast evolving competition with huge budgets.