Webbiquity

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

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How to Deliver a Great B2B Sales Experience

Webbiquity

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Additionally, tools like Salesforce and Hubspot make detailed metrics accessible. Especially not seasoned business professionals.

B2B Sales 182
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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

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How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

But it’s often difficult for marketing to track user journeys and personalize content , due to reliance on stats that don’t tell us much about the individual. To get even more eye-catching content, pull usage intelligence information from customers while they’re using the software.

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New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. This simple change in thinking was truly eye-opening. Necessity is the Mother of Invention.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Corey Eridon presents signs that your SEO efforts may be headed down the wrong path, along with guidance for fixing each issue. Example: “2.) Content sounds like it was written by an SEO expert from 1999. ” Understanding Google’s new sitelinks by Pure Visibility.

SEO 100
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. You can’t track return on investment from social media. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about.