Sensible Talk About Social Media Measurement
Paul Gillin
JANUARY 4, 2012
The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Even conventional research tools like mail surveys and focus groups still have their place, Paine argues, despite the fact that many people consider them to be passé.
50 
Let's personalize your content