Paul Gillin

JUNE 18, 2013

CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. CME Group works in a highly regulated industry, but that has not dampened its enthusiasm for experimentation with these new media. What social network is right for your business? Taming the big five.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 16, 2012

” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. Projects and working teams are formed by the organization for the organization and typically have a project management component.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JANUARY 17, 2012

3M filed seven patents on the work that resulted. The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls. The group held live live webcasts and chats to explain the event and succeeded in getting 45 prototypes from across the U.S.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

OCTOBER 19, 2011

You can exchange a like for a customized press release at Hunter PR. ” Games, quizzes and giveaways work well, particularly if they challenge the audience to be creative. Think of a digital asset you can create that has zero marginal expense. The Animal Print Shop gives away desktop wallpaper.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. It’s real customers telling each other that the program works,” Kelly said. A busy online community has been a remarkably effective engine of growth.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MAY 27, 2010

In the process, it has learned much about what makes communities work. When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. That’s actually how it works in real life, too.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 12, 2011

We’re living in a complex society and the ticking bomb is not understanding how operations work. The technology we now have in the portfolio today is so amazingly powerful and it works. Those learnings from the field work their ways into the curriculums at the service academies within two to three weeks.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50